In the world of email marketing, maintaining a positive sender reputation and ensuring high email deliverability rates are paramount to the success of your campaigns. One effective strategy to achieve this is the process of inbox warm-up. We will talk about the ins and outs of continuous inbox warm-up and why it should be an integral part of your email marketing strategy.
How Long Does Inbox Warm-Up Take?
The inbox warm-up process typically takes between 4 to 8 weeks to establish a positive sender reputation. However, we advise our users to keep their warm-up turned on throughout the year.
Why keep warmup turn on through out the year?
Because this continuous warm-up signals to your Email Service Provider (ESP) that your email account remains active and engaged. Even if your regular email campaigns aren't receiving immediate replies, the warm-up process itself generates activity such as email opens, clicks, and replies, which contributes to maintaining good deliverability.
What's the Ideal Sending Frequency?
The ideal sending frequency during the warm-up process depends on your plan. As a general guideline, we recommend starting with three emails per day and increasing this by three emails per day.
Set a maximum limit, which varies by plan, with higher-tier plans allowing for more emails per day. Additionally, setting a reply rate of 10% can help gauge recipient engagement.
What kind of Email Content does Trulyinbox use ?
Our warm-up process does not utilize AI-generated content. Instead, we have a library of over 2000 email templates that are randomly chosen. This randomization extends to the frequency of sending and receiving emails, providing a natural and organic appearance to your email activity.
What is process of Email Warmup ?
The entire process is streamlined for simplicity. First, connect your email account, create a filter, and label all your connected email account mailboxes. You can edit warm-up settings to suit your preferences if needed. Then, monitor your progress in the reports tab, where you can track deliverability percentages.
Our system seamlessly automates this entire process using your SMTP/IMAP settings, making it a straightforward one-step process: connect, create a filter, and label.
In conclusion, continuous inbox warm-up is a valuable strategy to maintain a positive sender reputation and high deliverability rates for your email marketing campaigns. By keeping your email account active throughout the year and following best practices, you'll not only improve your email deliverability but also enhance your overall email marketing success.
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