When you are warming up an email account or monitoring deliverability, scores can feel confusing. It is natural to wonder what they actually mean and whether everything is going in the right direction. The Setup Score and Deliverability Score in TrulyInbox are designed to guide you and build confidence, not to judge performance.
This article explains why these scores exist, what they measure, what they do not measure, and how to read them correctly without unnecessary concern.
Email deliverability depends on both technical readiness and real sending behavior. Without clear indicators, users may miss early issues or overreact to normal fluctuations.
The scoring system in TrulyInbox helps you understand whether your email account is technically prepared, how inbox providers are responding to your emails, and how ready your account is for outreach. These scores are meant to reduce uncertainty and provide direction rather than pressure.
The Setup Score reflects how well your email account is technically prepared for healthy sending. It focuses entirely on configuration and readiness.
It evaluates whether essential authentication and technical requirements are correctly set up, including SPF configuration, DKIM configuration, DMARC configuration, and overall technical health indicators.
A strong Setup Score means your account has a solid technical foundation for sending emails safely.
The Setup Score does not measure inbox placement or engagement. Even with a perfect setup, email providers still evaluate real sending behavior over time. A high Setup Score simply means common technical risks have been removed.
The Deliverability Score reflects how your email account is performing in real conditions. It is behavior-based and influenced by how inbox providers respond to your emails.
This score considers sending consistency, inbox versus spam placement trends, and engagement signals observed during warm-up. Because it reflects live behavior, it naturally changes over time.
The Deliverability Score is calculated using only your last 15 active sending days. A day is counted only if at least two emails were sent on that day.
Inbox placement matters more than spam placement. Emails landing in the inbox increase the score, while spam placement lowers it.
Recent performance is weighted more heavily than older activity.
Here is how the 15 day period is weighted.
Days 1 to 5 contribute 20 percent
Days 6 to 10 contribute 30 percent
Days 11 to 15 contribute 50 percent
This means what you do most recently has the strongest impact on your score.
Assume you sent emails on all 15 days, and the inbox placement looked like this.
Days 1 to 5: Inbox placement average is 70 percent
Days 6 to 10: Inbox placement average is 80 percent
Days 11 to 15: Inbox placement average is 90 percent
Now apply the weightage.
Days 1 to 5: 70 percent multiplied by 20 percent equals 14 points
Days 6 to 10: 80 percent multiplied by 30 percent equals 24 points
Days 11 to 15: 90 percent multiplied by 50 percent equals 45 points
Add all three parts together.
14 plus 24 plus 45 equals 83
So your Deliverability Score would be 83 out of 100.
Even if inbox placement was weaker two weeks ago, strong performance in the most recent days can significantly improve your score. On the other hand, recent spam placement will have a much bigger impact than older issues.
This approach rewards consistent improvement and prevents older mistakes from permanently hurting your score.
Based on the final Warmup Score, your account falls into one of three states.
Ready for Outreach
Warmup Score between 90 and 100
Your shows strong technical setup, healthy deliverability, and low bounce risk.
Warming Up
Warmup Score between 50 and 89
Your account is still building trust. This is a normal and expected stage during warmup.
Needs Recovery
Warmup Score between 0 and 49
Your account is showing deliverability or bounce issues that need attention before increasing sending volume.
A high Setup Score does not guarantee inbox placement. Inbox trust is earned over time through consistent sending behavior.
A temporary score drop does not mean something is broken. Short-term fluctuations are often part of normal provider evaluation. Long-term trends matter far more than individual changes.
Setup Score, Deliverability Score, and Warmup Score are indicators, not verdicts. They help you understand readiness and performance without defining success or failure.
Focus on consistency, patience, and recent trends. When interpreted correctly, these scores provide clarity and confidence throughout your warm up journey.